Growth and product strategy
Keep the customers you worked so hard to win.
I bring the craft you spend winning people to the part that actually keeps them. For scale-ups and established businesses.
A website built for people. Let's get into it.
Where do you want to start?
About
I find where value gets lost between you and your customers.
Twelve years in product, in a different industry almost every time: retail, travel, food subscription, marketplace, fintech, fire and security. The same pattern showed up in every one. Something valuable already existed, and customers weren't getting it, seeing it or using it.
So that's what I do. I find the gap, help you decide what's worth fixing, and leave your team with a system to keep doing it. In 2025 I was named one of the UK's top 30 women in digital products and services.
Where I've done it
Retail90% adoption of the first global compliance app, across 147,000 colleagues. 2014 to 2020
Travel£300K a year more revenue from retargeting, £180K a year saved. 2020
Food subscription12% higher sign-up conversion in 6 months. 173% more sign-ups from a new recipe hub. 2020 to 2021
MarketplaceAndroid app from 2★ to 4.7★, 35% more app customers. 2021 to 2023
Fintech£1.5M a year from the first personalised abandoned basket experience. 2023 to 2024
Fire and security$1.2M secured to turn a hardware launch into a connected service. 2025
What clients say
"A real talent for cutting through complexity and helping the wider team focus on what genuinely mattered to the customer."
James, global fire and security company"Quickly gets to the heart of the problem."
Konstantin Z., founder, RelEvent"You have brought so much clarity and direction to the project."
Imali H., co-founder"Diana brings structure to product thinking."
Michael Hobbs, founder, isAIAway from work
I like a bit of adrenaline.
Travel, the outdoors and sport, ideally all three in one trip. At home it's psychology and books. And I build small apps for fun, like Book Bloom, which turns the book you just finished into a meme to celebrate it.